Schweppes has a rich product story. Our challenge was to create an authentic brand story that improves the internal brand awareness. Our starting point was the glass which is one of the most important things when it comes to experiencing a drink. The glass brings the moment where the drinker tastes if the stories are true.
Time for a story. Through a beautiful box presented on the birthday of founder Jacob Schweppe, we spark the curiosity of the internal audience. The box consists of a special customised glass with hand crafted engravings of the 235 years storyline. A story which will come to life through video which can be activated with the Shazam marker on the bottom of the glass.
Cheers to 235 years of curiosity.