To set up the biggest Easter egg hunt ever, HEMA invited no one less than Mister Easter Bunny himself. As a bonus he brought his whole family with him, because an egg-hunt operation the size of this one, needed some professional help. This way hiding all those eggs in over 700 stores in seven countries throughout Europe became a piece of cake.
Since we had this once in a lifetime opportunity to work with the Easter Bunny Family we also asked them to model the HEMA spring summer collection. They took over the brochure, all in-store materials and the online world of HEMA. Resulting in a 360 campaign with the Family Easter Bunny visible in every medium possible. Thanks to this formerly underground family, HEMA became top of mind this Easter.