To ring in the new year and motivate Basic-Fit’s millennial target, we introduced the best reason to hit the gym. Because what’s better to hit the gym alone? Hit the gym with your friends of course.
That’s why Basic-Fit introduced #squadgoals in their January campaign. #squadgoals is as much as an inspirational online term of what you’d like your friends to accomplish. In the TVC we follow the friend group through a WhatsApp conversation and see how they end up in the gym and work-out together.