HEMA

Spring campaign for HEMA

HEMA's spring campaign celebrates the new season that has arrived and all the great things it brings! It focusses on the small joys of spring as the brand believes true happiness is found in everyday moments. The tv spot is part of a 360 campaign including a virtual easter egg hunt that can be played online. Within days 10.000 virtual easter eggs were transformed into real ones as players of the game were rewarded with real bags of chocolate eggs after playing the game. 

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