A statement for love

To continue to draw attention to human rights in general and tolerance, acceptance and equality of LGBT in particular, around the world, Amsterdam is home to Gay Pride every year. This year (2016), Amsterdam was the EuroPride capital!

HEMA advocates the fact that the retailer is for everybody. As The Netherland's no.1 retail love brand, HEMA is constantly finding ways to show and prove this love in return. Our objective is to make people HEMA's brand love in return. No matter your gender or sexual orientation.

With limited edition T-shirts, HEMA (The Netherland's no.1 retail love brand) leveraged its brand by using two major brand icons to give people a unique way to express themselves, to be proud and to celebrate love, diversity and Dutch tolerance.

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