HelloFresh breaths fresh life into the often-underused medium of radio advertising.
The World’s Fastest Recipes campaign uses smartphone technology to share recipe inspiration with a wide audience – in just 10 seconds of airtime. Listeners are invited to record the 10-second spots using the slo-mo camera device on their phones. They can then play them back, eight times slower, to reveal a range of HelloFresh recipes.
This smart use of everyday technology allows the brand to broadcast a different recipe, every day of the week, and listeners to experience something new – a core part of the HelloFresh brand ethos.