Dirk

Prinsjesdag hoedjesparade

Dirk combines ‘hoedjesparade’ with its own products.

Each year on the opening-day of the Dutch parliament, called ‘Prinsjesdag’, the attention, besides to the financial plans for the next year, goes to the dresses and mainly to the hats of the Dutch Ministers and elite.

While watching the live TV-broadcast of Prinsjesdag at our office, we used the comparisons of the different types of hats with products of the retailer and produced short social commercials with ‘hoofdaanbiedingen’ on the spot.

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