Always an excuse

For our end of summer campaign for Basic-Fit, we needed to give people a new reason to hit the gym. Good thing Basic-Fit members enjoy loads of advantages. To name a few: a sharable membership card, open till late, brand new gym equipment and a great number of gyms spread throughout Europe, so there’s always a gym near you. With this many advantages, you basically always have an excuse to hit the gym. So whenever you find yourself in a situation that is a tad uncomfortable, you know exactly what to do...

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