As of 2018, XXS Amsterdam will be responsible for all marketing- and brand communications of KIA on the Dutch market. The ‘full service’ approach of the agency is in line with the big ambitions of the car importer.
Kia Motors Netherlands has had an enormous succesful year. With the introductions of the new Rio, Picanto, Stonic and Stinger in the Netherlands, together with the sales successes of i.e. the Niro, Kia has strengthened its position in the top 10. To continue this upward trend, KIA organised a pitch for its new creative agency.
Maaike Aarts, Manager Communications & PR of Kia Motors Netherlands:
“The choice for XXS was made with the entire team. Their experience, proven successes, way of working and the mentality of the agency totally fits our big ambitions. The ‘full service’ proposition of the agency provides consistency and efficiency, through which we can focus even more on the goal to bring Kia in the top 5 car brands of the Netherlands.''
“We're extremely happy to go and work with Kia. From our start 20 years ago, XXS has always made the best work for ‘Brave and Ambitious Brands’.
Kia, since its arrival in the Netherlands 25 years ago, has proven to be both ‘brave’ as ‘ambitious’”, according to Piet Hein Smit, founder and partner XXS Amsterdam.