HEMA loves everybody. Without judgements. And this year we want to promote this at Pride Amsterdam in a special way. So we sell HEMA <3 shirts, without people knowing upfront what name is on their shirt. That name could be anyone's. All with a heart in front. Because love is for everyone.
How do you clarify what you get when you invest at Binck? With an elevator. It goes up and down. You get in and you get out. And at Binck you get the opportunity to peek in the investment wallet of a professional to see how it’s done. Curious? Check the tvc here.
At the same night we won a silver DIA award for the HEMA '90 jaar' campaign and 4 SAN Accent awards for Anderzorg (Zorg voor #deleven), DIRK (Prinsjesdag), HEMA (Europride) and Zorg van de Zaak (Sterker op het werk).
Making us one of the two most awarded agencies of the SAN.
You can find the cases here.
Last week at Carré, we received our first ADCN Lamp for our HEMA Europride campaign. And as with everything in life, the first time is unforgettable and definitely tastes for more!
To set up the biggest Easter egg hunt ever, HEMA invited the Easter bunny. To their surprise he brought his whole family with him. They were more than eager to help hide eggs in over 700 stores in seven countries all over Europe. And they even said yes to model the new HEMA spring assortment. Resulting in a 360 campaign with the Easter bunny family visible in every medium possible.
Find out more about the campaign here